Posts Tagged ‘local artists’

The Evil Eye…Mal de Ojo

The Evil Eye or Mal de Ojo



The evil eye is a curse believed to be cast by a malevolent glare, usually given to a person when they are unaware. Many cultures believe that receiving the evil eye will cause misfortune or injury.

Talismans created to protect against the evil eye are also frequently called “evil eyes”

Disks or balls, consisting of concentric blue and white circles (usually, from inside to outside, dark blue, light blue, white, and dark blue) representing an evil eye are common.

The evil eye or ‘Mal de Ojo’ has been deeply embedded in Spanish popular culture. In Mexico and Central America infants are considered at special risk for the evil eye and are often given an amulet bracelet as protection. Typically there is an eye-like spot painted on the amulet.

One traditional cure for the evil eye in rural Mexico involves a curandero (folk healer). The healer sweeps a raw chicken egg over the body of a victim to absorb the power of the person with the evil eye. The egg is later broken into a glass with water and placed under the bed of the patient near the head. Sometimes it is checked immediately because the egg appears as if it has been cooked. When this happens it means that the patient did have Mal De Ojo. Somehow the Mal De Ojo has transferred to the egg and the patient immediately gets well.

In some parts of South America the act of ojear, which could be translated as to give someone the evil eye, is an involuntary act. Someone may ojear babies, animals and inanimate objects just by staring and admiring them. This may produce illness, discomfort or possibly death on babies or animals and failures on inanimate objects like cars or houses. It’s a common belief that since this is an involuntary act made by people with the heavy look, the proper way of protection is by attaching a red ribbon to the animal, baby or object, in order to attract the gaze to the ribbon rather than to the object intended to be protected.


eveil eye

purchase your Evil Talisman at Coast Hwy Traders…




Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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The Story of the Tree of life , Arbol de la Vida

The Story of  the Tree of Life, Arbol de la Vida

 tree of life copy

The Tree of Life (Arbol de la Vida) is a clay folk art sculpture from Central Mexico that started in the colonial period.

After the Conquest, the Spanish destroyed religious figures and replaced them with Christian iconography. The original purpose of the Trees of Life was evangelical, specifically the story of Adam and Eve. A reminder of original sin.

Trees of Life are a traditional wedding gift because of the relation to the first human couple (Adam and Eve). They are also considered to be a talisman for the couple for fertility.

As mentioned above, the traditional Trees of Life are based on the first couple, Adam and Eve. You will see many trees of life with images of the couple, usually naked except for fig leaves. The couple is positioned at the base of the tree and often a snake can been seen.

Many variations of the traditional Trees of Life can be found. For instance, a tree of life from Metepec will branch out like a real tree and a tree from Puebla will be more stylized with branches bending inward onto the body of the tree.

Themes of the Trees can vary depending on the artisan. Themes can range from the four seasons, death, chocolate, local dances and food.

Whichever style you choose or prefer they are remarkable symbols of the Mexican heritage created by talented local artisans.


Coast Hwy Traders a Fair Trade Buyer

Coast Hwy Traders purchases all there Trees of Life from Mexico handmade by local artisans. Coast Hwy Traders is a responsible fair-trade buyer.

This Fabulous tree of life is $175.00 and is available at Coast Hwy Traders


fabulous trees of life



Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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The Pink Lady of Malibu Canyon

 pink lady of malibu canyon..casagrande

 The Pink Lady of Malibu Canyon


The Pink Lady of Malibu Canyon appeared on October 29, 1966. The pink lady was 60 feet tall and she was painted on the cliff above the Los Angels, California highway over night. The pink lady attracted crowds and fans from all over. It took a week and tons of paint to cover her up.

The Pink Lady was painted by Lynne Seemayer. She was a 31 year old paralegal and an artist. Seemayer, after the dust settled about her Pink Lady became a well known artist in the Los Angeles area.

Local artist Alan Casagrande has created this beautiful painting (see above) depicting the Pink Lady of Malibu Canyon. Alan’s other local artwork can be found at Coast Hwy Traders.



pink-lady-carsphoto of original Pink Lady




Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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Shop Small Business Saturday



This Saturday, November 26th is small business Saturday.

Come shop small and support local at Coast Hwy Traders.

We have a wide selection of handmade one of a kind gifts made by local artisans.

Shop Outside the Box this holiday and shop small at 
Coast Hwy Traders

We hope to see you on Saturday, 11/26!


Free Boat House Poster or local postcard
with every purchase on
Shop Small Saturday, Nov 26th


holidays-at-chtHolidays at Coast Hwy Traders



holiday-jewelryHoliday Jewelry



holiday-flowersHoliday Flowers




embossed-picturesEmbossed Pictures



dream-catcherDream Catchers

Local Business Coast Hwy Traders is Turning 21!


An Iconic Downtown Business Celebrates 21 Years.

Local business Coast Hwy Traders Supports local Artists/Fair Trade

Coast hwy Traders

Coast Hwy Traders is thrilled to be celebrating their 21 first birthday on Saturday, October 22 2016 at noon. We will be celebrating with Mexican Food, Music and door prizes.

Coast Hwy Traders was founded in October 1996 by owner Beverly Goodman as a venue for local artists,fun imports,and unique items. Coast Hwy Traders supports Fair trade buying and they support local charities like an orphanage in Mexico and a children’s foundation in Nepal.

Owner Beverly Goodman has been traveling to Mexico for over twenty years meeting local artists and importing their goods. She first met Moises Rodriquez when he was a young father with two small children. He was living and working in a small village outside TONALA,Mexico. Moises family counted on Bev’s visits to help support him and his family. Moises is now a well known artist. Buying from him was easy as his work is beautiful. Today his children are grown and married. Their room is now a gallery for his art. This is a story repeated many times by the unique art at Coast Hwy Traders.

Coast Hwy Traders also has the largest collection of Day of the Dead merchandise in Southern California.



Artist Moises Rodriquez and his handmade pottery






Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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Holiday Trunk Show at Coast Hwy Traders

Linda New Necklace

One Day Trunk Show at Coast Hwy Traders

December 12, 2015
11:00 a.m. to 3:00 p.m.


Linda Jewelry Dec 12

Come admire and shop this one-of-a-kind collection of handmade Native American-Inspired Jewelry by local artist Linda Deremo. Also showcased for this special trunk show will be a beautiful collection of Pueblo and Navajo collectible jewelry pieces just perfect for this seasons style and being on trend!

Shop local this holiday season and support small business, like Coast Hwy Traders, and support local artists!!


Linda New Dec 12th


Bracelet New Dec 12


linda new dec 12




Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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Day of the Dead Mural at Coast Hwy Traders

 painting cht 2Volunteers prepping the wall

On Sunday November 1st 2015 at 5:15 pm at  Coast Hwy Traders in Encinitas Ca. there will be an unveiling of a new Day of the Dead mural!!! This is the first mural of the Encinitas 101 MainStreet Association’s Alley Activation Program.

We are inviting the public to come directly from the Day of the Dead Celebration held at the Encinitas Community Center to the unveiling. There will be Aztec Dancers to bless the mural, refreshments as well as a costume contests with prizes for those who come dressed in Day of the Dead dress….. including pet costumes!!!.

Bev chose artists Debi Winger and Mayra Navarro from among several artists who applied to paint a Day of the Dead mural on the back  of Coast Hwy Traders as part of the Alley Activation Program organized by the Encinitas 101 MainStreet Association (formerly DEMA). The program is designed to bring more foot traffic to downtown alleys and eliminate the criminal activity that the alleys have attracted for many years. Plans include additional murals, landscaping, lighting, and improvements to the dumpster location, possibly even dumpster sharing and customized enclosures.

Volunteers helped prepared Coast Hwy Traders for the mural. Professional landscape architects Joy Lyndes and Jim Benedetti have donated design services to the project.

After the unveiling, for those of you over 21 years old, come continue the celebration at the Daley Double Saloon with specially-priced drinks.

Here is a sneak peak of the Mural… is going to be incredible!!!



CHT Mural



Coast Hwy Traders

530 S Coast Hwy 101

Encinitas Ca


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Local Artist Market at Coast Hwy Traders



Shop Local…Shop Small….Support Your Local Artists


Coast Hwy Traders would like you to help us support local businesses and local artists.


If you are in the San Diego Area on Saturday, February 9th come to

Coast Hwy Traders for the first ever Artisans Market.


Coast Hwy Traders has always believed in supporting the local artist by making their amazing crafts available to the public all in one place.

This February 9th Coast Hwy Traders will have 5 amazing local artists ……..


Pretty Patience Designs

They make these amazing headpieces….they are handmade and designed by Pretty Patience Designs.



Stacie B. Designs……

Stacie is a visual merchandiser and her creativity abounds. Her hand crafted jewelry has an old world flare with a touch of today.




Mermaid Treasures.……

Mermaids treasures is the latest trend to hit the markets featuring high quality recycled jewelry, purses and trinkets.….. Debie’s Art

Debie is also a visual merchandiser and she has been creating her stunning jewelry for over 5 years. Her pieces are uniquely vintage and classic.




Rena Y. Howe…….

Rena’s hand crafted jewelry is stunning. She uses her gemological knowledge to create jewelery with metaphysical properties and beauty.